So whether social media is enjoyable varies per person, but I know that myself and a lot of other artists feel worn down by social media algorithms.
It's all well and good to say "just take a break" but it's not that simple when you run a business. So what can you do?
There are a few options for you. Keep reading to learn more, or alternatively you can listen to my podcast episode on the topic.
Steamline social media
Social media doesn't require you to be present to have a presence. The only reason I've had a consistent social media presence for the last year and a half is because of SmarterQueue.
This isn't just a scheduling app, it's so much more than that. It helps you to create posts quickly and repurposes your content which is amazing given how much work you put into it in the first place.
Watch my video below to learn more about it and use my affiliate link to get a double length free trial.
Imagine not having to worry about social media all the time, it's such a weight off the shoulders of busy artists.
Email marketing
Email marketing is one of the best investments you can make as a small business owner.
It takes about the same amount of time to create an email as it does a social media post but has a bigger impact in sales.
It's also great for those who want to stay in touch with their customers, and want their voices to be heard, but don't want to jump on board with the Instagram reels/ short video content trend.
If you want to learn more about how to get started with email marketing, my membership for artists can guide you.
In the meantime, get your free guide to unlock a year's worth of email newsletter ideas.
SEO (search engine marketing)
Imagine ideal customers coming to you? Sounds to good to be true, right?
That's what Search Engine Optimisation (i.e. SEO) can do for you. A customer searches on the internet using a term related to you, and you are there ready to help.
The best bit? It's a fairly hands off approach. You need to make sure that you have a website that uses the right words but once you've put the initial work in, it's a bit more passive than the other marketing approaches.
A third of my clients actually end up finding me this way to book onto my calligraphy workshops.
I talk all about it in my membership, but also in the recent podcast episode.
Third parties
Obviously this depends on what product or service you offer as an artist, but whatever niche you are in, it's likely that there will be third party you can use to get more visibility.
For example, I teach calligraphy workshops. A third party I could use includes Eventbrite - a site used primarily for event ticket sellers. Another third party includes the venue I host at; they're the perfect place for me to put up posters or create signage.
Learn how to market without social media
Want to learn more about how to market your art business without using social media? Check out my membership for artists to learn more and join a lovely community.
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